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Business Builders in Broadcasting
Nathan Aaseng ©2005

Book Cover

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  • 160 pages
  • 60 or more black-and-white photos, drawings, and maps
  • 7" x 9"
  • Reinforced library binding
  • Source notes
  • Bibliography
  • Index
  • Glossary
  • Timeline or other reference aids
  • Grades 5 and up
  • ISBN: 978-1-881508-83-0
  • $24.95

 

 

 

 

 

 

These business innovators envisioned the might of the media and built radio and television companies that have changed news and entertainment. Includes David Sarnoff, founder of NBC radio and television; William Paley, who used his sales skills to build CBS; Gerald Levin, who took a chance on a new way to broadcast television using cable and started HBO; Ted Turner, the genius behind the 24-hour news station CNN; mass-communication mogul Rupert Murdoch and Fox-TV; Judy McGrath, who built MTV into an influential force of youth culture; and Catherine Hughes, whose Radio One empire gave voice to the black community.