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You Are the Corporate Executive
Nathan Aaseng ©1997

Book Cover

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  • 160 pages
  • More than 60 black-and-white photos
  • Reinforced library binding
  • 6" x 9"
  • Source notes
  • Bibliography
  • Index
  • Grades 5 and up
  • ISBN: 978-1-881508-35-9
  • $19.95

 

 

 

 

 

 

“An excellent book for the study of marketing, economics, and any area of the business world, or just as a fascinating read.”
School Library Journal

The reader is asked to decide on some crucial corporate actions before the author reveals and analyzes the actual decisions. Includes Parker (ballpoint pen), DuPont (synthetic leather), Boeing (jumbo jet), Sony (Betamax VCR), Johnson & Johnson (Tylenol scare), Osborne Computers (portable-computer marketing), Harley-Davidson (motorcycle production), and Coca-Cola (“new Coke”).