Oliver Logo

Whats New
How It Happens
A World of Food
Looking at Europe
Business Builders
Great Decisions
Shaping America
Art Masters
In the Cabinet
Order InformationIndex by Title Index by Subject

Order Toll Free

The Oliver Press, Inc.
Charlotte Square
5707 West 36th Street
Minneapolis, MN 55416-2510

Tel: (952) 926-8981
Fax: (952) 926-8965

email link

You Are the Corporate Executive
Nathan Aaseng ©1997

Book Cover


  • 160 pages
  • More than 60 black-and-white photos
  • Reinforced library binding
  • 6" x 9"
  • Source notes
  • Bibliography
  • Index
  • Grades 5 and up
  • ISBN: 978-1-881508-35-9
  • $19.95







“An excellent book for the study of marketing, economics, and any area of the business world, or just as a fascinating read.”
School Library Journal

The reader is asked to decide on some crucial corporate actions before the author reveals and analyzes the actual decisions. Includes Parker (ballpoint pen), DuPont (synthetic leather), Boeing (jumbo jet), Sony (Betamax VCR), Johnson & Johnson (Tylenol scare), Osborne Computers (portable-computer marketing), Harley-Davidson (motorcycle production), and Coca-Cola (“new Coke”).