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Business Builders in Toys and Games
Nathan Aaseng ©2003


  • 160 pages
  • 83 black-and-white photos, drawings, and maps
  • 7" x 9"
  • Reinforced library binding
  • Source notes
  • Bibliography
  • Index
  • Glossary
  • Grades 5 and up
  • ISBN: 978-1-881508-81-6
  • $22.95







Play time has proven profitable for many companies, from Milton Bradley with its board games to Hiroshi Yamauchi’s Nintendo company, which led the video game craze. This fun-filled book includes baseball hero Albert Spalding, who not only pitched baseballs, but also improved and sold the balls and other sporting goods; Joshua Lionel Cowen, maker of Lionel trains; Ruth Handler, inventor of the Barbie doll and founder of Mattel Corporation; Ole Kirk Christiansen, Lego designer; and Gary Gygax, coinventor of the role-playing game Dungeons and Dragons.